Arts Alliance Media

Arts Alliance Media specialises in digital cinema technology and software. Having invested heavily in innovation, AAM has seen its business grow from digital start-up to worldwide market leader in just over 5 years.AAM approached Zag in search of a rebrand that could reflect its reputation as the world’s leading cinematic technology provider and make sense of an ever growing portfolio of cinematic software, products and services.

Zag built AAM a new brand proposition around ‘Moving Cinema Forward’ and provided a complete redesign of the AAM brand including development of a new brand identity, brand architecture, visual system and product naming structure.