Autographer is the world’s first intelligent wearable camera, conceived and launched by world-leading camera specialists Oxford Metrics Group.

In 2010, OMG came to Zag with an exciting piece of B2B technology they wanted to launch in the B2C space. Zag worked with OMG Plc to transform what had been medical technology into a leading-edge consumer technology product, effectively creating and launching the company’s first B2C brand from start to finish.

The partnership with OMG Plc has seen Zag play the role of strategic and creative directors at all stages of the process including: Brand Strategy, Branding, Product development, Digital, Communications Strategy, Commercial Strategy & NPD.

In September 2012, OMG Plc & Zag announced the arrival of Autographer, the world’s first intelligent, wearable camera.