Apax Partners

Apax, one of the world’s most renowned private equity houses, hired ZAG to conduct due diligence on acquisition targets. ZAG’s responsibility was to assess the value of the target’s brand and to develop new marketing strategies that would maximise the brand’s potential post transaction.

Arts Alliance Media

AAM is the world leader in digital cinema services and financing. ZAG was briefed to define the company’s brand architecture
and redesign its corporate identity system – including renaming its suite of software products.


The BBC briefed ZAG to research second-screen behaviour and the ways that it
relates to the consumption and enjoyment
of broadcast television. In addition, ZAG was asked to generate new concepts that could integrate popular consumer technology into its broadcast content.


esure, the UK’s fastest growing insurance group, briefed ZAG to develop new business lines and innovative products under the Sheila Wheels brand to grow its revenues.


Hermes, one of Europe’s largest courier logistics groups asked ZAG to sharpen its brand strategy and redesign its corporate identity system. The new identity rolled out across all Hermes’ customer touch points.


H.R Owen is one of the UK’s most prestigious retailers of luxury motor cars – including the Ferrari, Bentley and Bugatti marques.
ZAG was hired to build a brand architecture for the Group and then to lead an innovation process that delivered new retail concepts and business lines that leveraged the
brand’s assets.

The Guardian

ZAG is currently working on an exciting service design project for The Guardian.

Money Dashboard

ZAG is Money Dashboard’s brand and marketing partner. ZAG owns equity in the business and is responsible for the brand identity and digital product design of this ambitious personal finance startup.

OMG Plc.

ZAG is Oxford Metrics Group’s brand and marketing partner. ZAG owns equity in OMG and is responsible for helping to develop
the Group’s consumer facing brands and products as part of its long term growth strategy.

Philip Stein

ZAG is Philip Stein’s brand partner and lead agency. Philip Stein is a premium brand at the very forefront of wellbeing technology.
As such, ZAG has been charged with positioning the brand for the future – covering proposition, identity, design and new product development tasks.

St John Ambulance

ZAG partnered with St John Ambulance to develop a groundbreaking First Aid iPhone app. It was designed to be simple and stable in an emergency situation – and to potentially make the difference between life and death.


ZAG has worked closely with different divisions within Unilever – including Unilever Ventures, The Unilever New Businesses Board and the Axe brand. Work has ranged from science-led new product development programmes to innovating distribution models for existing products.

Universal Music Group

UMG hired ZAG to develop a new consumer product for the emerging markets. ZAG invented, named and developed the brand, then in turn designed the user interface and experience of its first digital product.

World Gold Council

The World Gold Council is responsible for maintaining consumer and investor demand for gold around the globe. ZAG was briefed to develop an NPD strategy including designing innovative new jewellery concepts that would stimulate demand in Western markets.