Welcome to The Kleek, as 3G networks continue to roll out in Africa, the continent is attracting ever more attention from music rights holders.

Universal and Samsung Electronics Africa are teaming up to launch The Kleek, a mobile music streaming service available across Africa offering a catalogue of tracks, as well as artist, genre and celebrity playlists, exclusive album previews, charts and other content.

“With The Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke user experience,” says Randall Abrahams, MD of Universal Music South Africa and Sub-Saharan Africa. “The service will also help us focus on developing future stars from across the continent.” One such star being Zahara (pictured), who performed at today’s launch event in Cape Town.